I have been seeing this commercial all over television. Since we were just discussing the unequal allocation of housework in class (Theories of Masculinity), I thought I would post this. How do you feel about how Tide addresses fathers (or men) doing housework?
1 comment:
I just saw this and wanted to post it also. I think the short version of the commercial is great. I did not like the longer commercial because it says that as a stay at home parent the dad is still masculine. As if being a stay at home parent is some sort of weakness or only a trait of a female. I don't know how they came up with the longer version, but I would definitely like to see more commercials like the shorter one.
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