Sylvania SilverStar Ultra Headlights Video - Advance

The first thing I notice about this commercial was the fact that the description of what a red blooded American is which I found fit very well with the ideas of masculinity that seem to be pushed on society.  It was pushed as if there is not reason that a red blooded American would leave watching a football game unless it is for a good reason.  It also makes it seem like the commercial is saying that someone is not a red blooded American if they are not watching football.  This also takes away that women could install the lights and that women like football.