Surveilling the Male Body

Typically when we hear the word “objectification,” we think of the objectification and sexualization of women in the media. From any major fashion advertisement, like the Alexander Wang ad below, to Telenovelas and soap operas, women’s bodies are constructed as a site for the viewing and pleasure of others. We have seen the negative impacts of objectification on women, like the growing number of women diagnosed with an eating disorder or exhibiting signs of disordered eating. But, with such a high focus on the objectification of women, have we lost sight of the prevalence of the objectification of men’s bodies, too? 

Especially with the growing use of social media among both genders, the objectification of men is at an all-time high. Through the study of male body builders on Instagram, it was found that these men objectify their bodies in order to reach an aesthetic ideal, one that is frequently portrayed on social media. Men, like women, are learning to value their bodies based on the pleasure and viewing of other people. But, if the objectification of men is truly on the rise, why is it that we don’t hear as much about it as we do of women? It seems to me that we are stuck in the mindset that women are objectified and men do the objectifying. How could it be the other way around? I think our society needs to reevaluate the beauty standards it holds for both genders in order to really understand the impacts that objectification has and how we can improve the lives of all through the elimination of unrealistic beauty ideals.