"Bad Boys For Life" No matter what, you are still the man you once were.

The new “Bad Boys For Life” Trailer came out today and right off the bat you can see all the signs masculinity advertising once again. It starts out with Will Smith and Martin Lawrence speeding through Miami with a Porche sports car, talking about being batman and portraying the badass cops they have been. They also talk about how they’re getting old but being the hero, catching bad guys, the importance of brotherhood, family and adapting to the new times. Accompanied by explosions and guns and martial arts, some can argue that this isn’t totally masculine. However, the characters that Will Smith and Martin Lawrence portray are buff, cool, and dangerous cops trying to get the criminals as well as portraying the retired cop that likes to kick back on the sofa and watch sports. These are two extremes that masculinity is permeated.

To show true masculinity is to stick by your brother when he goes on a suicide mission and back him up just like old times. It’s like a war story and I think they advertise it this way to not only to appeal to modern masculinists but also the post-modern masculinists that saw the older movies when they premiered back then. The Bad Boys are adapting to their new life but also showing that they have what it takes like they did back then, and I think in the masculinity standpoint they are displaying, “No matter where you are now you are still the man you once were.”