Tuesday, March 13, 2012

Huggies Pulls Ads After Insulting Dads

Huggies is sorry. Very very very sorry.
So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to 200-plus Dad bloggers gathered at their first ever convention, called Dad 2.0.
The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. "To prove that Huggies diapers and wipes can handle anything," the female voice-over explains, "we put them to the toughest test imaginable -- Dads."
The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five whole days!

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