Huggies is sorry. Very very very sorry.
So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to 200-plus Dad bloggers gathered at their first ever convention, called Dad 2.0.
The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. "To prove that Huggies diapers and wipes can handle anything," the female voice-over explains, "we put them to the toughest test imaginable -- Dads."
The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five whole days!
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