a blog created for UCF Theories of Masculinitiy students to share experiences, resources/links, articles/reviews, to rouse discussion and incite action, and engage issues related to masculinity. you should participate, too. email moderator for permission at Leandra@ucf.edu.
So sorry, that it rushed representatives down to Austin this weekend to apologize, repeatedly, to 200-plus Dad bloggers gathered at their first ever convention, called Dad 2.0.
The company thought it had a winner of an ad campaign -- a series of spots all filmed during five days spent in a house with real dads and their babies. "To prove that Huggies diapers and wipes can handle anything," the female voice-over explains, "we put them to the toughest test imaginable -- Dads."
The marketers at Kimberly-Clark, which owns Huggies, figured it was a combination that couldn't miss. It showed fathers parenting! It included adorable babies! It was light-hearted and fun, what with those poor hapless dads responsible for their own children for five whole days!