Friday, November 26, 2010

I saw this commercial for the first time this afternoon and was instantly reminded of our discussion and readings on men in families. While I understand the joke the ad is attempting to make, I still find it sad and frustrating that it's based on defining masculinity such that the relatable male response the ad's success relies on is one of reservation about having a baby because it would require giving up a sporty car. How can we expect men to be good fathers when we also expect them to care about their cars more than their kids before their children are even born? It's an unrealistic double-standard, to say the least.

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