Old Spice Commercials

Old Spice commercials are known to always show this extreme dominant view of masculinity to sell their products. Saying things like how men should stop using "lady scented" body wash and switched to their "manly" one, they could be "more of a man". They always depict a super muscular shirtless man with their tagline "smell like a man, man". I feel like grooming products for men always try to sell by showing how "manly" you could be if you had it. The fact that male lines of beauty products exist says a lot in the first place. Other body washes don't specifically target women by saying it'll make you more of a women. 

A lot of men think that caring about your physical appearance or about fashion makes you seem feminine, so they want to buy products that are targeted at men to compensate for that.