Thursday, November 3, 2011

NEW My Tide Commercials Aimed at Dads

I happened to overhear one of these commercials the other day. The commercials are still somewhat gendered in that the character attributes the strength, intellect and problem solving to his "fatherly" side and his nurturing loving side to his "motherly." Regardless though,  I'm glad to see a laundry detergent not aimed at women only, or women cleaning up the mess/mistake of men.

Check out the below links:

Dad Commercial #1:

Dad Commercial #2:

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