Sunday, October 23, 2016

If Women's Roles in Ads Were Played by Men

Researchers in gender studies have theorized the many impacts of gender binaries, specifically the sexual subject vs. sexual object binary. Advertisements often draw their plots and visuals from this idea that the man's role is almost always the sexual subject and the woman's role is almost always the sexual object. Throughout my years of ad consumption, I have found that often if these roles are reversed, the tone becomes more humorous or ridiculous. To me, this tonal change implicitly reinforces gender roles by highlighting the perceived absurdity of such a role switch. This Buzzfeed video attempts to showcase the binary and the double-standard present in men's and women's roles in ads.

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