Apparently the new Dr. Pepper drink is diet enough to be considered a diet drink but still has enough calories to be considered manly? In the commercial, the ultra-macho manly man says, "You can keep your romantic comedies and diet drinks. Dr. Pepper 10 is for men." So, this ad is specifically trying to appeal to a certain kind of male with this new diet drink. I wonder to what extent this type of ad is effective.
hmmm
2 comments:
I have seen this commercial a few times, I cannot believe it has been able to stay on air for this long. Why would any soda company want to sell a soda only to "men"? Wouldn't good advertising include 100% of your potential customers? Then again they obviously do not know good advertising. So pathetic.
I think that this advertisement is blatantly over the top in its sarcasm, and they are trying to get men on board with the idea of a diet soda...I don't know any men or women who think it is seriously directed at men exclusively, nor meant to literally exclude women
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