I heard about this specific brand of makeup for men a while ago and, at the time, just thought it was a little absurd and dismissed it completely from my mind. I think it's a little bit of an overreaction to have an entire makeup line for men that consists of the same things in any other makeup line, but the only thing that'll make a man want to buy it is because it's "for men." However, I also think that if branding something like makeup towards men is the only way men will purchase it in order to feel better about themselves, then I also say go for it.
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