Recently, the It's On Us campaign teamed up with the popular YouTube Channel, College Humor, to create a PSA that would bring awareness to violence against women on college campuses; an issue that, while not new, has recently been given more attention and concern by the media. The It's On Us initiative was launched in 2014 by President Obama in order to spread awareness and try to prevent sexual assaults on college campuses. The initiative urges individuals to take the pledge to:
- Recognize that non-consensual sex is sexual assault.
- Identify situations in which sexual assault may occur
- Intervene in situations where consent has not or cannot be given
- Create an environment in which sexual assault is unacceptable and survivors are supported