I’d
like to share a personal experience. Today I called to make a hair appointment
at the Ulta Salon. I dialed their number and was greeted by a typical voice
recording. The recording was a little different than normal, due to the
holidays. The voice welcomed me to the store, then quickly mentioned their
holiday sales. What caught my attention was towards the end, the recording
said, “Ulta beauty brings joy to the girl”. Such a large scale makeup company,
and they specifically targeted females. With the advances society has made
concerning the LGBTQ community, the openness of transgender people and those
whom dress in drag, and leaders in the makeup world like Jeffree Star (who is a
man), I didn’t really find this appropriate. I tried to think of how I’d react
if I was a man calling the salon. I decided to do a little internet-searching
and came across an interesting article. Isaac Fitzgerald, whom begins his week
long journey looking like a typical masculine man, decides to experiment with
makeup for a week. It is very interesting to read the ways in which he responds
to this challenge, and how his views change throughout the experience. Even
more so, it is interesting to see the way the outside world reacts. What I
found most compelling, was the way a stranger regarded him. Just because of the
fact he was wearing makeup, he is called a “f****t” in Union Square by a man he’s
never met. Does society always jump to the conclusion that a man wearing makeup
must be gay? Is makeup meant to be targeted towards women, even though this
straight man demonstrated that it can make anyone feel better about themselves?
As a straight man, in the end he describes aspects as enjoyable, like the way
his eyes looked with mascara. I don’t find anything wrong with that, but
society may thanks to the concepts of masculinity.
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