Insecurity is a key ingredient for the capitalist modern
society to utilize gender roles. Throughout history, societal standards has set
a rigid definition of gender roles and created a clear distinction between the
masculinity and femininity. People who deviate from their gender roles are seen
as abnormal or sick. The fear of not meeting the expectations of the society in
a man or a woman resulted to an enormous insecurity. Both men and women are
pressured to follow their gender ideals. As time passed, the society became
more open about homosexuality and accepted that there are men who desires to
blur the perceptions between the dichotomy of the two genders. The acceptance
of the homosexual male resulted to an intense pressure for the straight males
to prove their “straight-ness.” Now, please don’t misinterpret me. This
phenomenon is not the fault of the expressive homosexual male because this
intense pressure that I am talking about stems from a very old kind of
insecurity which is the fear of the individual that “he” does not fit his
gender ideals.
Honestly, throughout history we have been more strict in
viewing what is masculine than what is feminine. Femininity focused more on the
physique and appearance. In this case, we are talking about sexiness, boobs,
hair, eyebrows, plus other desirable body parts. This is the reason why
femininity suffers from transforming the women into a mere “sexual object” for
“viewing pleasure.” Alessandra Ambrosio in a man’s shirt is hot; but Cristiano
Ronaldo in a women’s tee? You know what I mean. Masculinity is quite different.
Masculinity is a persona that encompasses the lifestyle, the hobbies, the
actions, the things used etc. It’s a whole lifestyle package. This resulted to
the fragility of masculinity. This fragility was only made worse by the
capitalist when they utilized the already difficult position of men to gain
some profit from it. They created the male persona--hmmmnn, what are the male
personas of 2016? The fuckboy, the lumberjack, the bad boy etc. More and more
companies utilized the insecurity of men. They used the fear of men to appear
as not masculine to advertise grooming products, basic necessities, even food
even though sometimes, they just use the same formulation for both men and
women.
Masculinity, in its purest sense, is not fragile. It is an
identity beyond what is seen and expected. Identity and mindset is a strong
foundation because it comes from someone’s determination to prove his gender
role regardless of his shampoo brand or his boxing routine during shower time.
To give you a better idea check out shampoo commercial!
As an individual, I believe that masculinity is beyond our
insecurity as social beings but, unfortunately, it is not easy to remove
insecurity amongst individuals especially if everybody else got the same
mindset. We have a long way to go but recognizing that truth that it’s not gay
to use a sweet scented shampoo is a start.
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